The Ideal ebook Converter for Large Scale Publishers

It is estimated that content consumption on the internet far outstrips the consumption rate of traditional print media like newspapers, magazines, books, novels, etc. Publishers have adapted to changing times and have rightly made huge inroads in the digital publishing space. However, the journey forward is not easy without a helping hand from technology.
The reason is pretty simple. Publishers have a mountain of new book ideas and concepts that they receive every day from aspiring and existing authors. This is in addition to the huge inventory of existing material that needs to be converted into the ebook format to ensure that it reaches the masses on their preferred screens. Lastly, digital publishing comes with its own points of consideration. Technology can easily address all these issues.
This means that publishers are straddling a fine line where, on one hand, they have to look at quick, economical, flexible technology solutions that convert the material into ebooks and on the other hand, they have to continue sourcing high-quality material which subscribes to their publishing standards. While the later needs time, patience and efforts, thankfully the former has many solutions in the market.
However, sourcing the first ebook converter that shows up in an online search or through a recommended vendor is not the right way to go about it. An ebook convertor is an important business expenditure as it has a direct bearing on the top and bottom line of the business. Therefore, large scale publishers need to answer a few questions to arrive at the most appropriate ebook convertor for their business.
  • Does it cater to diverse publishing needs? 
Specialized publishers cater to only a particular domain. However, most large scale publishers cater to a wide range of readers. The ebook converter should be easily adaptable to the needs of diverse readers like the K-12 segment or the Higher Education reader or even the casual reader. Each reader segment would ideally want interactive eBooks designed to suit various learning styles. A good ebook converter effortlessly helps customize ebooks.
  • Is it platform independent? 
Let’s face it. The world is fast-moving on to a fluid screen experience between computers, phones and tablets. Readers have different device preferences. An ideal ebook converter will help create digital content compatible on multiple devices (smartphone, tablet or a PC) without creating eBooks separately for each of them.
  • Does it play well with your existing systems? 
Many publishers have an existing eStore or some other platform for selling or aggregating content. An idea ebook converter would seamlessly merge with your existing platform saving you the headache of software migration processes. Imagine an ebook converter which converts the material into amazing interactive books and directly merges it with the existing system. That should be every large-scale publisher’s aim.
  • What does it do to ensure secure distribution? 
There are several ways that an ebook convertor can ensure database security. A cloud-based solution provides better security along with faster access. The second important factor should be that it should provide DRM protection and encryption with secured access.
  • Is it intelligent?
Every step in today’s digital world is dictated by solid analytics. An ebook convertor with built-in analytics can help publishers understand key content metrics and engagement performance of books. Macro information should ideally include an ability to show the number of licensed eBooks distributed, which content type is popular – audio, video or an image, the average time spent on the eBook and much more.
  • Does it offer any unique features compared to other solutions in the market?
Not many ebook converters offer enriching features like the ability to embed multimedia and interactivity features such as video, audio, images, assignment widgets, read aloud and much more. Considering the movement towards multimedia consumption this can mean the difference between competition and you. Some ebook converters also offer the ability to access ebooks in the absence of Internet connectivity. This would mean greater reach for publishers and hence can make a big difference.

Choosing the right ebook convertor is a very big decision for large scale publishers as the right solution has the potential to not only reduce costs but also provide a competitive edge. Kitaboo is a tech-enabled solution that packs in quite a punch with its industry-first features and the ability to work on scale. Kitaboo is a preferred technology partner of leading publishers in the industry as it constantly innovates and brings the best of technology to the market.

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